There are a lot of blogs (and opinions) about how you should market.

But at the end of the day, you don’t want to think like a marketer. You want to think like a human. I think we’re tired of being marketed to as humans. I mean, aren’t you??

But I’m not tired of finding really cool people who seem genuine and add value to my life.

That’s the goal of your marketing. It’s becoming the only way to earn your way past the filters.

And so in this video I outline the number one principle in marketing if you want a business that really connects with your target market… and that principle is relationship.

You want to market for relationship, not the sale.

“Say what?!? How does that make sense?”

If people really want or need what you sell, the time will come when they buy. But the way for you to earn their trust isn’t by selling but by adding value. You need to get...

It was the best of times, it was the worst of times... in marketing.

You want more customers and clients. Maybe you want better customers and clients. Or maybe you want to retain more of your customers and clients. Either way, there has never been a better time to market because of the tools we have available now. 

But this poses a problem. While it's easier to get into the game of marketing now, there are also endless choices... confusing choices. 

"Am I suppose to post 5-6 times a day on Facebook, Instagram, Twitter, LinkedIn and Snapchat? Where will I find the time? I heard video is really important, but I don't like being on camera. Sbould my videos be 2 minutes or 7 minutes? Am I supposed to create a podcast?"

And this internal dialogue goes on and on slowly turning our ideas, goals and vision to stone. 

And if our own internal dialogue wasn't a big enough obstacle, we also have gurus who are trying to sell you their way to market and convince you of what...