Overcoming Information Overload: Where Spirituality and Marketing Meet

The secret to overcoming information overload is simpler than it seems. The internet has been relatively a small blip on the span of humanity. For it’s 20 years of existence we've been in a honeymoon phase.

Don’t get me wrong, technology is great! I can search for anything and everything's at my fingertips and I can consumer books and tips and tricks all day long. But even that novelty is wearing oft; we're getting to the end of this honeymoon phase with technology where we're starting to revert back to our roots as a tribal species where we're looking for connection, not information.

On this episode of Important Work, we welcome Danny Levin. We are talking about where spirituality and marketing meet and why it’s the secret to combating information overload in social marketing and breaking through with a message that’s meaningful and lands. Listen as we discuss:

• What to do when you’re feeling disconnected
• Where authentic sales really happen in business
• Why starting with authenticity will magnetize others
• What to do when marketing seems impersonal
• Why you should start with tapping into your passion
• How important a “bigger message” is to social marketing
• How to break out from the safeness of standard tactics
• Why it’s about finding your tribe and sharing your purpose

People don’t buy things, they buy people. Meaning, they want to do business with friends. All too often people talk about features instead of value and community, but that’s ultimately a mistake. If you’re at the cusp of embracing your Important Work, you still have many more questions to ask before you can feel comfortable jumping in to deliver marketing that fuels the spirit and overcomes information overload.

About Important Work

Important Work is an audio and video podcast that aims to serve as a platform for heart-centered entrepreneurs who want to expand who they are as individuals.

Produced by Groundswell Agency, we aim to bring you insights, interviews and how-tos on a weekly basis that can help you think differently and dig into what your true purpose is - your important work.

If you feel something stirring, you should have a conversation with us to develop and iterate your own body of work that serves your own important work on this planet. Follow us at https://www.instagram.com/groundswellagency/ and https://www.facebook.com/groundswellagency to learn more.